Welcome, coaches! We’re pleased to have you here on the Sage Coach Marketing blog, where we assist professional coaches with increasing their reach and maximizing their branding potential! Utilizing the premier tools and digital marketing knowledge at our disposal, we formulate strategies to help spread the word about your professional coaching business. From navigating social media platforms to email marketing to metrics–we aim to equip you with everything you could possibly need to understand how your message is being received by your audience. We help life, health, wellness, and business coaches expand their online presence and flourish in the digital sphere. We encourage you to take advantage of our one-hour marketing evaluations, which we offer at no cost to you! You can schedule your initial consultation with our in-house marketing and design team through our website, as well as read up on our content strategies, our SEO services, our social media management and our website design services.

In our last article, we discussed networking and how to do it successfully. Networking provides benefits such as opportunities to grow, advice from peers, new clientele, growing your personal profile, and more. Building and maintaining relationships can also improve your quality of work. We talked about using social media to network, attending events, networking off the clock, being involved locally, and asking for advice. If you are interested in learning more about networking and how you can network efficiently, check out our last post!

Today, we’ll be talking about how to set goals and achieve them! These can be personal goals, or business-oriented goals. Setting goals is important for all people, especially business owners. Goal setting helps guide and align your focus– It provides you with a sense of direction and helps you clearly identify what is important to you. However, many people have a tendency to set goals that are unattainable for a number of reasons. This doesn’t mean that you can’t accomplish your goals. Typically, it means that the goal is too broad or not well-planned. If you want to learn more about how to set personal goals and achieve them, you’re in the right place! Let’s get started.

A goal is defined as an aim or desired result that a person envisions, plans, and commits to achieve. Goals keep us motivated and help us determine what it is that we want in life, or in a certain situation. It is important to understand that a goal is not the same thing as a dream or a vision– Dreams are aspirations and visions represent a destination you want to arrive at. While these are both important, they can only be achieved by setting goals that are action-based. 


One strategy for goal setting is to utilize the acronym SMART: Specific, Measurable, Achievable, Relevant, Time bound. This acronym can serve as a guide for better goal setting by making sure each of your goals fit the criteria. So, what does that mean? 

Each goal you set should be:

  • Specific. Your goal should be clear and specific, and can be determined by asking a couple of simple questions: What do I want to accomplish? Why is this important to me? Being able to answer these questions will help you narrow down your goal, and will help you clearly see what steps need to be taken to achieve it. For example, instead of saying, “I want to become a better leader,” you should make the goal more specific, such as “I want to take an online course in leadership.” This clearly defines the goal and how it is going to be accomplished.
  • Measurable. Measurable goals give you evidence that allow you to better track your progress, meet deadlines, and stay motivated. This involves making goals more specific by using numbers. Instead of saying, “I want to have more clients by the end of the month,” try making the goal measurable: “I want to have three more clients by the end of the month.” This is a clearly defined and measurable goal because it allows you to keep track of the number of clients you gain during a specific time period.
  • Achievable. Your goal needs to be realistic in order to be achievable. Of course, it is okay– and encouraged– to stretch your abilities, but you want it to remain attainable. Think about how you can accomplish the goal and what will be needed to accomplish it. You should know what resources will be needed to achieve the goal before you begin to pursue it. Before you say “I want to host a seminar on coaching”, think about the resources needed to do so. Do you have a place to hold a seminar? How much will it cost to rent a space out, and do you have the funds? What do you need in order to be prepared for a seminar? Will there be other speakers? A more achievable goal would be, “I want to find a space to host a seminar and prepare a presentation in the next three months.” 
  • Relevant. Your goal should be relevant to you and your aspirations, as well as the current phase in your life. Ask yourself: Is this worthwhile to me? Is this the right time? Does this match my broader efforts or objectives? How will achieving this goal help me? If you are unable to answer these questions, the goal is probably not relevant enough at this time. For example, if you say, “I want to open up a physical office space/store front,” think about whether or not you have the funding and means to do so. If the answer is no, you may want to change it to something like, “I want to start putting aside money to open up an office.” 
  • Time bound.  When you give your goal a deadline, you may find that you are more consistently working towards it and that you can efficiently prioritize your goals. First, you should consider whether the goal you are setting is short or long term. Then, you can figure out a timeline that allows you to achieve milestones and ultimately achieve your final goal. For example, saying, “I want to gain more followers on my social media”, doesn’t give many specifics. How many more followers do you want, and when do you want this to happen? Instead, consider the following, “I want to gain 30 more followers by the end of this week.” This goal then allows you to figure out how you are going to achieve it within the given time frame. 

Making a Plan

Another strategy for goal setting is to create a concrete plan. It has been proven that people are more likely to achieve their goals when they are written down, so grab a notebook or journal and get writing! You can also incorporate SMART goals into this. First, write down the goal you have in mind. If it is a more broad, long-term goal, consider what you will need to do in order to achieve it– These will become your short-term goals. Remember to be specific: What are the exact steps you need to take in order to achieve this goal? Are there particular resources that you need? How long will it take to accomplish it? Answering questions like these are the key to forming realistic and attainable goals. 

You should also come up with a massive action plan (MAP). This will help you track your goals by laying out all of the tasks that need to be completed in order to complete them. Make sure the tasks are attainable and related to your goal. If a task requires learning a new skill, you may need to break it up into smaller tasks. 

Put your list of goals and action plan out in the open– Somewhere that is visible to you every day. Perhaps on your desk, tacked to the wall, or next to your calendar. Seeing your goals every day will help motivate you and encourage you to continue making progress, as well as track your current progress.

As you can see, setting goals can require a lot of planning. However, this planning is essential to actually achieving your goals. We hope that you found this article helpful and that you feel ready to start setting and achieving your goals! At Sage Coach Marketing, we offer professional website design and marketing evaluation services. We can help you understand how your current marketing is performing and develop strategies for renewed growth. If you need assistance managing your social media, understanding your metrics, or anything else related to your professional coaching business–do not hesitate to set up a consultation. We’re eager to assist you! Until next time, thank you for reading!