Welcome, coaches! We’re pleased to have you here on the Sage Coach Marketing blog, where we assist professional coaches with increasing their reach and maximizing their branding potential! Utilizing the premier tools and digital marketing knowledge at our disposal, we formulate strategies to help spread the word about your professional coaching business. From navigating social media platforms to email marketing to metrics–we aim to equip you with everything you could possibly need to understand how your message is being received by your audience. We help life, health, wellness, and business coaches expand their online presence and flourish in the digital sphere. We encourage you to take advantage of our one-hour marketing evaluations, which we offer at no cost to you! You can schedule your initial consultation with our in-house marketing and design team through our website, as well as read up on our content strategies, our SEO services, our social media management and our website design services. 

Our last article discussed how to set and achieve goals. Goal setting helps guide and align your focus, providing you with a sense of direction. Goals help you clearly identify what is important to you. However, many people have a tendency to set goals that are unattainable for a number of reasons. We talked about SMART goals, which is an acronym that serves as a guide for better goal setting, and how to create a plan that allows you to track your progress and stay motivated. If you are interested in learning more about how you can efficiently set and achieve your goals, check out our last post!

Today, we’ll be discussing how to engage with your audience or followers. We’ve previously discussed social media marketing mistakes, and one of the most common mistakes is not engaging with your audience. Having various social media platforms is essential for any business, but the effectiveness of having these platforms decreases if you don’t interact with your followers. This is especially true if you utilize a social media management tool– Engaging with your audience helps your page seem less automated. If you are interested in learning about how you can effectively engage with your audience on social media, stay tuned! Let’s get right into it.

Engaging with your followers can be done in a variety of ways. Trial and error can be used to determine which strategies work best for your particular audience. With that being said, the first thing you’ll need to do is have an idea of who your audience is. What is the demographic that your brand or business targets? A demographic is a particular part of a population. For example, if your coaching business is mainly about female empowerment, your target audience is women. Once you have clearly defined who your audience is, you’ll be able to think of effective ways to engage with them.

Ask Questions

One of the most effective engagement methods, regardless of demographics, is to ask a question. Incorporate questions into the content you post on your social media platforms. The key to this is not to be too specific– You don’t want to ask for things like contact information, but rather for opinions and thoughts. People love to let others know what they think. If you post about tips for healthy eating, you might ask questions like, “What’s your favorite fruit?” or “What’s your favorite healthy snack?”. If you make a post talking about the findings from a recent study, you might simply ask, “What do you think?” This is a great way to give your followers an opportunity to share their thoughts. For platforms such as Twitter or on Instagram stories, you can create a simple poll that will allow people to engage without taking a lot of time to type out a response. 

Offers and Incentives

It is no secret that people love deals, free things, and winning. You can incorporate one or all of these elements into your social media content. If you have a product or service, consider a giveaway post. This can mean that you offer a coupon or an entirely free product to someone who participates. There are a few ways you can go about this. 

  • First, you can make it a competitive game. Post a trivia question and offer a 20% off coupon, or a free product, to the first person to comment the correct answer.
  • You can ask people to like, share, and comment on your post to be entered to win a coupon or product. Not only does this boost your engagement but it also has the potential to introduce new consumers to your business. This is one of the most common methods of “giveaways” done by brands on social media. 
  • Every so often, offer sales or discounts. Buy one get one (BOGO) deals are commonly used, as well as free shipping offers. 

Experiment with these different types of offers and incentives and see which one has the best turn out. Don’t get discouraged if something doesn’t work– Trial and error is sometimes best, especially if your business is still new.

Use Hashtags

Come up with a hashtag specific to your brand or business. (Search for it and make sure no one else has used it!) You can then include this hashtag in all of your posts, and encourage your audience to use it as well for posts related to the nature of your business. Consider an engagement tactic such as asking followers to share a photo and caption it with something they are grateful for, their favorite self-care technique, or something they did this week in order to live a healthier lifestyle. You can also offer incentives to this– Set a deadline for participation and then choose two random people who participate to receive a coupon or free product. 

Be Relatable

Showcasing more personal or behind the scenes content can help your audience feel more connected to your brand. Sharing a personal story or content showing yourself during a regular workday allows your followers to see that there is a real person behind the account– This helps with making your page feel less automated. Go live on Facebook, Instagram, or Tik Tok for a Q&A session or to talk about an upcoming event. Show your audience how you prepare for a coaching session, or how you incorporate the techniques you teach into your everyday life. This is a great opportunity to familiarize your audience with your brand, and familiarize yourself with your audience. Don’t be afraid to have a little fun, too. Incorporating the latest viral memes or Tik Tok sounds into your content can help you come across as more relatable, as long as you have your audience in mind: What things would they find amusing, and what would offend them? With that being said, you also don’t want to come across as trying too hard to be relatable. Don’t put on a social media persona– Be yourself!

Shareable Content 

Create informational videos across platforms. For example, you may want to create a series of “how-to” videos, such as “how to start meal planning” or “how to incorporate self-care into your routine”. You can also create short and simple instructional videos, such as “3 easy exercises to do at home”. Think about the current state of the world or of your community– What do people need to know right now? What will help them find some inner peace during a difficult time? This method of engagement not only creates fresh content to your pages, but also creates more opportunities for people to share your content with others. If they learn something, or feel like they can benefit from it, they are more likely to share with friends or family– And come back for more!

There are many ways you can engage your audience or followers, and these methods can be tailored to fit your brand. Engagement is important, no matter how you decide to do it. We hope that you found this article informative and that you are ready to get out there and engage! At Sage Coach Marketing, we offer professional website design and marketing evaluation services. We can help you understand how your current marketing is performing and develop strategies for renewed growth. If you need assistance managing your social media, understanding your metrics, or anything else related to your professional coaching business–do not hesitate to set up a consultation. We’re eager to assist you! Until next time, thank you for reading!